IGNOU BRL-109 – Customer Value Management brings the Study Material together on one clear course page. Use the material section below to open the available resources without searching across different pages. It gives you a simple course-wise place to return to for regular reading, making notes and revision.
Download IGNOU BRL-109 Study Material
UNIT 1
Unit-1 Introduction to Customer Value Management
English
UNIT 2
Unit-2 Understanding Customer Buying Cycle and Customer Value
English
UNIT 3
Unit-3 Customer Buying Pattern
English
UNIT 4
Unit-4 Customer Need vs Product Life Cycle
English
UNIT 5
Unit-5 Customer Value Expectations
English
UNIT 6
Unit-6 Customer Value Perception
English
UNIT 7
Unit-7 Customer Value Generation
English
UNIT 8
Unit-8 Customer Value Communication
English
UNIT 9
Unit-9 Service Quality Management
English
UNIT 10
Unit-10 Customer Loyalty and Customer Retention
English
UNIT 11
Unit-11 Service Recovery and Customer Value
English
UNIT 12
Unit-12 Technology and Customer Value
English
UNIT 13
Unit-13 Customer Value Management (CVM) in the Indian Context
English
UNIT 14
Unit-14 A Customer Value Strategy I
English
UNIT 15
Unit-15 A Customer Value Strategy II
English
UNIT 16
Unit-16 Measuring the Success of CVM-I
English
UNIT 17
Unit-17 Measuring the Success of CVM-II
English
UNIT 18
Unit-18 CVM: A Competitive Differentiator for a Retail Organization
English
BRL-109 Study Material Details
| Course Code | BRL-109 |
| Course Title | Customer Value Management |
| University | IGNOU |
| Resource Type | Study Material / E-books |
IGNOU BRL-109 Study Material FAQs
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